An open letter from CocoMio’s Managing Director, Aoife.
I wanted to take time out to address you all and say thank you so much for all the positive feedback, recommendations and reviews. It has been overwhelming considering we only opened our doors mid-November 2014, (you can see some of the reviews on our Facebook and Google+ pages). Thank you to everyone that took the time to say something nice!
We are already establishing ourselves as one of the top bridal stores in Cardiff, setting up an extremely bright future for CocoMio. Our fantastic clients have allowed us to go beyond expectation, giving them an experience they will never forget. Every beautiful bride deserves to have a wonderful experience when purchasing a dress.
As the owner of CocoMio, I have attended my fair share of wedding fairs over the last few years, and I now exhibit as CocoMio at two shows every year. These are The Wedding Show at Cardiff City Hall and The Welsh Wedding Fayre at Brangwyn Hall, Swansea. I would like to personally thank everyone that came to say hi at the last fair, it is always a pleasure to meet new faces.
Attending these shows is a great way to meet new suppliers and get a feel for their amazing dresses so we can sell the best stock of dresses in South Wales. We are particularly proud of our Pronovias San Patrick dress range and Rosa Clara Range. I have customers who travel across the country to see my dresses in store which is fabulous.
To attract new customers and suppliers, we make sure our stand is presented well and represents our brand’s luxurious qualities. This means making sure it is draped in velvet, damask curtains, has large, clean banners and offers six different dress styles on display. Presented like this, our four bridal dresses, two bridesmaid dresses and a selection of veils and shoes are sure to give a great overall view of what CocoMio represents.
We love the dresses on show, and from what we could tell, so do a lot of other brides. As well as this, the bridesmaid swatches are also fantastic to give a sense of the dress colours before coming to the store, with a selection of over 300 chiffon colours. I always have the swatches on me at shows, so please don’t hesitate to ask to see them next time.
We have built a large following for our regular competitions, which usually offer large discounts or free upgrades as prizes. This is just another reason to come and see us at our wedding fayre stand, so make sure you do in the future!
We stock the best quality Joyce Jackson veils which can be customised as required, dyeable rainbow shoes and handmade jewellery, headpieces, garters and belts to finish off any bridal look.
The big question I was asked recently by a friend was: since launching, what main factors have let CocoMio stand out from the competitors?
Well, our exclusive designers help raise us to the top of the pile, and we are so grateful to have them onboard. One of our designers only stocks two other bridal stores in the UK. Having uncommon stock means you will not find your perfect dress at any other stores nearby, and you are even less likely of seeing it on an old school friend on Facebook!
From the feedback we have had, our clients say one of their favourite attributes is our opening hours, and not every bridal store can say that. Opening to suit our customers means that it is even easier to try on your favourite dresses after hours. While extremely flexible, our standard hours are still:
- Monday to Thursday: 2pm – 8pm
- Friday: 2pm – 9pm
- Saturday: 9am – 6pm
- Sunday: 10am – 2pm
As you can see, our late hours are perfect for the 9-5 woman, with the additional option of popping in on weekends. Morning appointments are also available on request. It is our company policy for you to have exclusive access to the bridal room to ensure privacy during your visit. You will be the only bride in store trying on bridal dresses, and that is a promise.
To compliment this, you will have unlimited supply of teas and refreshment on your visit and a nice bottle of bubbly for purchasing brides!
Making sure our customer is a happy and beautiful bride is the top priority, and putting them at ease goes a long way to achieve this. I think this is one of the key reasons of CocoMio’s initial success, and it is something I plan to build on going forward to provide an unforgettable experience. Please do not hesitate to contact the store if you would like a bridal appointment, bridesmaid appointment or if you have any queries. We are always happy to help.
I look forward to seeing you in-store soon.